The Milwaukee Bucks’ regular-season success, in which they had the best record in the NBA and a No. 1 seed in the Eastern Conference, translated into strong viewership all season long on Bally Sports Wisconsin::

  • Bucks games on Bally Sports Wisconsin were up +32% compared to the 2021-22 season, averaging more than 32,000 Milwaukee households.
  • The Bucks’ April 2 win over the 76ers was the most-watched and highest-rated game in over 25 years with more than 62,458 households tuned in.
  • The Bucks had back-to-back highest-rated games of the season (2/28 and 3/1) combining for nearly 100,000 household impressions.
  • The Bucks’ win over the Pacers on March 16 was the No. 1 program in the market, beating the No. 2 NCAA Basketball Tournament on TNT by 128%.

Bally Sports Wisconsin will deliver live game coverage of the first round of the NBA playoffs beginning this Sunday. Details to be announced soon. 

Data courtesy of Nielsen Media Research.