Jan 17, 2022; Inglewood, California, USA; A general overall view of SoFi Stadium during a NFC Wild Card playoff football game against the Arizona Cardinals. Mandatory Credit: Kirby Lee-USA TODAY Sports

In our digital world, it has never been easier to purchase tickets to sporting events. At the same time, it has never been more complicated. Countless websites profess to offer consumers the best experience and widest selection, with little distinction between them. It’s hard to have confidence that you’re entrusting your purchase with the best — or even a legitimate — organization, so much so that you may even pine for the days of visiting a box office for a paper ticket.

Enter TicketSmarter, a ticket resale marketplace that is as comprehensive as it is comforting. The platform offers seats to more than 125,000 live events. That’s around 48 million individual tickets and, potentially, millions of dollars going to extremely worthy causes. Each sale on TicketSmarter triggers a $1 donation to charitable organizations, including St. Jude Children’s Research Hospital, The V Foundation, Quarterbacking Children’s Health Foundation and Coach to Cure MD.

On Thursday, TicketSmarter and Sinclair Sports Group, announced a new, multi-year agreement for TicketSmarter to become the official ticket provider of the non-linear digital platforms for Bally Sports and Tennis Channel as well as the Sinclair Broadcast Group station websites. Given the scope of these digital platforms, TicketSmarter will allow sellers to attract the widest audience of shoppers and purchasers to have seamless access to an even wider range of live events.

“This partnership was a no-brainer for us given Sinclair Sports Group’s reach and reputation in broadcasting,” said Jeff Goodman, CEO of TicketSmarter. “Together, we can get fans closer to their favorite teams and athletes as they compete throughout the year with top-level coverage and tickets to live events.”

Security is paramount when it comes to ticket reselling. TicketSmarter backs each purchase with a 100% guarantee of validity and delivery. And in a reflection of the times, buyers will receive a complete refund if an event is cancelled.

Far more likely is an experience that brings fans to the events they seek, and that also forges a new and smarter ticket-buying relationship.

“We proudly serve incredibly passionate fans and viewers every day across our rich suite of digital properties,” said Eric Welles, the senior vice president of digital sales for Sinclair Sports Group. “This TicketSmarter partnership will allow us to enhance our offering even further by providing seamless access to purchase live-event tickets.”

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