Seahawks quarterback Russell Wilson has always been defined by winning. His reputation was on display Sunday when he clinched career victory No. 100 in his 148th NFL game — a hard-fought 28-21 triumph over the division rival 49ers — making him the fastest quarterback to reach 100 wins in league history.
The seven-time Pro Bowl selection hopes to be more than just the face of the Seahawks franchise. He would like to own it someday.
Owning Seattle's NFL team is "one of my biggest goals in life,” Wilson revealed to Dallas Mavericks owner Mark Cuban last November during an episode of Wilson’s “DangerTalk” podcast.
“I’m fired up to get there. I would love to own the Seattle Seahawks one day,” the 32-year-old Wilson told Cuban during their conversation. “The city is so special.”
This wasn't a flippant remark from a media-savvy star athlete trying to create good content. Wilson's ownership dream is grounded in reality. In the offseason — when he’s not training for the upcoming NFL season and tending to his children with wife and musical artist Ciara — Wilson is busy investing in businesses and the next generation. These ventures are at the forefront of the identity of Wilson, who has earned over $160 million during his nine-year NFL career.
"Russell is a real entrepreneur," Cuban told Bally Sports. "If he can continue to build his businesses, he has a real shot of making it (team ownership) happen. He really is strong on the business side.”
Wilson's offseason was eventful for another reason. In February, a report surfaced that he was unhappy with the Seahawks and requested a trade, which he refuted in June. Another report helped explain Wilson’s alleged wish list of trade destinations — Bears, Saints, Cowboys and Raiders — as each team could help with business connections to further his ownership goal.
Cuban gave Wilson insight into his world as a sports team owner, warning him that it takes “so much emotional capital.” Wilson has already made such deep personal investments in his various business dealings.
He began investing in a company that makes a high-tech football helmet known as Vicis Zero1. Chiefs quarterback Patrick Mahomes also invests in the company and has worn the helmet for several years now, including in Super Bowl LIV.
In 2014, Wilson started his own media and production company called West2East Empire “to impact the world through storytelling.” And as if he didn’t already inspire thousands of football fans who want to be like him, he also owns his own fashion label called Good Man Brand.
The Super Bowl XLVIII champion even dove into the technology sector when he co-founded a company called TraceMe, which later turned into a sports prediction app called Tally. Jeff Bezos and Joe Tsai were some of the original investors before Wilson sold the company to Nike over a year ago. He’s also secured business partnerships with companies like ESPN, Amazon, Alaska Airlines, NFL, Wilson and more.
While he still hopes to own the Seahawks someday, Wilson is already experiencing sports ownership. In 2019, he and his wife joined the ownership group of the Seattle Sounders in Major League Soccer after purchasing a small share of the club.
“I’ve always wanted to be a sports owner. Always wanted to get involved in helping cultures and continuing to establish them and grow them, be around great players,” Wilson said of buying into the Sounders. “I love sports. I’ve also always loved the Sounders, just going to games. I love the crowd. I love the chants they do and clapping. It’s pretty cool. ... It’s a legacy thing for our family, too."
As investors, Wilson and Cuban have a few things in common, including the effort to bring back the Seattle SuperSonics. The NBA franchise left the Pacific Northwest in 2008, when it relocated to Oklahoma City and changed its name to the Thunder. Cuban has let it be known that he voted against the team’s departure and is on board for the Sonics’ return to Seattle.